It’s time forĀ Young Apprentice to tackle everyone’s favourite task: advertising. Four weeks into the process Team Atomic have yet to win a single task – and Harry M is the only candidate to have lost in every week so far – so the pressure will be on them to end their nightmare run.

Deciding the winner of the task is always a subjective matter – there are no definitive measures such as sales or profit to separate the teams here – but the series has tackled advertising enough times for there to be some clear dos and don’ts which the eight remaining candidates would be wise to heed. Here is my guide as to how to win the task.