In the real world, quality matters. At the least, products must be of an acceptable standard or else customers will never return to buy again. Of course, this is The Apprentice, which is nothing like the real world. In this rarefied atmosphere, all that matters is taking the punters’ money and running. Which is why shoddy products which are unfit for purpose will always win over beautifully designed alternatives.
So it should come as no surprise how the opening task of season eight of the show turned out. Bear-faced cheek triumphed over superior design and loud-mouthed Bilyana Apostolova found herself silenced by the only voice that matters: that of Alan Sugar.