Tagged with Zoe Beresford

The Apprentice: Sex sells as Logic have their bases Covered

Stop the presses! The Apprentice hits the world of publishing as the teams are asked to create a new ‘freemium’ magazine and sell advertising space to three media buying agencies. Venture’s Hip Replacement title aimed at the over-60s goes down like a lead balloon, while Logic plump for a pseudo-business lads’ mag, Covered. In the boardroom, we … Continue reading

The Apprentice: Season 7 preview

It’s back! Less than five months after the last General Election-delayed run, season seven of The Apprentice is less than a week away. Which means we have 16 more of Britain’s brightest business brains – stop laughing at the back! – competing for the right to have their sordid past dragged through the tabloid press. … Continue reading