Filed under The Apprentice

The Apprentice: Bear-faced cheek wins the day

In the real world, quality matters. At the least, products must be of an acceptable standard or else customers will never return to buy again. Of course, this is The Apprentice, which is nothing like the real world. In this rarefied atmosphere, all that matters is taking the punters’ money and running. Which is why … Continue reading

The Apprentice: Season 8 preview

It’s that time of year again. For the next 12 weeks, millions of viewers will be glued to their TVs watching 16 people in business suits acting like petulant children and making frequently ludicrous decisions as they compete for the right to receive a £250,000 investment to fund their own business. Yes, The Apprentice is … Continue reading